Abstract:
Due to the spread of COVID-19, the use of mobile applications is increasing in coffee shops as activities that have been conducted face-to-face are being carried out non-...Show MoreMetadata
Abstract:
Due to the spread of COVID-19, the use of mobile applications is increasing in coffee shops as activities that have been conducted face-to-face are being carried out non-face-to-face. The purpose of this paper is to make strategic suggestions to positively improve the continuous use intention of coffee shop mobile applications by checking the effect of the expanded integrated technology acceptance model and online review. An online survey was conducted on mobile and statistical analysis used the PLS structural equation model. As a result, it is expected that the satisfaction with the use of coffee shop applications and the influence of online reviews in customer experience will recognize positive values, affect the intention to continue using them
Published in: 2022 IEEE/ACIS 7th International Conference on Big Data, Cloud Computing, and Data Science (BCD)
Date of Conference: 04-06 August 2022
Date Added to IEEE Xplore: 29 September 2022
ISBN Information:
Department of Business Administration, Soongsil University, Seoul, South Korea
Dept. art&technology/mgt, Soongsil Univ., Seoul, South Korea
Department of Business Administration, Soongsil University, Seoul, South Korea
Dept. of Business Administration, Soongsil Univ., Seoul, South Korea
Contents Department of Business Administration, Soongsil University, Seoul, South Korea
Dept. art&technology/mgt, Soongsil Univ., Seoul, South Korea
Department of Business Administration, Soongsil University, Seoul, South Korea
Dept. of Business Administration, Soongsil Univ., Seoul, South Korea
