A Study on the Effect of Customer Usage on the Intention of Continuously Coffee Brand App based on UTAUT Model

Due to the spread of COVID-19, the use of mobile applications is increasing in coffee shops as activities that have been conducted face-to-face are being carried out non-face-to-face. The purpose of this paper is to make strategic suggestions to positively improve the continuous use intention of coffee shop mobile applications by checking the effect of the expanded integrated technology acceptance model and online review. An online survey was conducted on mobile and statistical analysis used the PLS structural equation model. As a result, it is expected that the satisfaction with the use of coffee shop applications and the influence of online reviews in customer experience will recognize positive values, affect the intention to continue using them