Shopee: The Product Manager's Role in AI-Driven E-Commerce

Shopee is the leading e-commerce platform across the six largest economies in Southeast Asia—Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam—and Taiwan. It was launched in these markets in 2015 to connect consumers, sellers, and businesses in the region. Shopee's growth and success have been driven by its mobile-centric strategy, enabled by its data, analytics, and AI capabilities. More than 95 percent of Shopee orders occur through the mobile app. The company hyperlocalizes its content and e-commerce processes in each of its markets, and integrates social interaction with e-commerce for a social shopping experience. Shopee is part of Sea Limited, a global consumer internet company that also owns the gaming and social entertainment company Garena and the digital financial services company SeaMoney.