Exploring the Attractive Attributes of Live Streaming of Artistic Performance

With the progress of science and technology, the online live show has become one of the industries with rapid development, against the background of new times. From the perspective of live show users and industry suppliers, this study analyzes the factors of the quality of Live Streaming of artistic performance through literature discussion, scale design, survey and data analysis, based on the collected data. The results are shown as followings. 1. The attribute scale of the online interactive charisma can help related industries train talents, carry out teaching design, and provide reference for live content design and improvement; 2. The most important factor of charisma in the user's experience of Live Streaming of artistic performance is “interaction”, followed by “entertainment”, “trendiness“ and “immediacy”; 3. Based on the analysis of single factor variation of the user experience attribute score of Live Streaming of artistic performance, it is concluded that the factors with lower quality but higher significance include “daily accompany”, “response to fans at any time”, “humorous interaction”, “design sense of picture or dress up”, “multiple talents”, etc., which can provide reference for the design and improvement of related content of Live Streaming of artistic performance.