Semantic SEO, Editorial and Copywriting

Heading titles tags are editorial titles that structure information within a web page. The <hn> tags have a certain influence in terms of semantic SEO, because they often contain the most important data and structure the importance of information in the content. URL optimization has a very specific name in SEO: it is called “URL rewriting”. This chapter then discusses the main concepts of content writing. To optimize textual content, it is necessary to structure it with the heading titles tags and to develop ideas in a clear way to have a hierarchy of information. Once the alt attributes of the images are filled in, it is estimated that the semantic content of the web page is 92% optimized. To finalize semantic optimizations, the chapter discusses the optimization of breadcrumb text anchors, internal link anchors and external links, and finally media files.