Strategic Prototyping Technology Adoption in Startups: Framework, Challenges, and Opportunities

Startups use prototyping to develop and validate their products and business models. For startups, it is important to have a good knowledge of relevant adoption factors, to make decisions regarding which prototyping technology to adopt. In this article, we identify such factors based on our practical experiences of startups in various industries. We define a research framework, describe challenges affecting the factors, and present opportunities for startups to improve their adoption process.