Big Data as a Management Decision-Making Tool in Digital Business Environments

The article examines the problem of using big data in the process of making managerial decisions. Approaches to the definition of the concept and main characteristics of big data are considered, the sources of big data, methods of big data analysis are revealed, the comparison of traditional management information analytics and big data analytics is given, the possibilities of using big data in the planning of functional strategies of the organization are shown, the prospects for the development of the big data market in the conditions of business digitalization are evaluated.