Research on the Integration Mode of County-level Media Convergence Based on Rural Revitalization Platform: Taking CCTV Media Convergence platform as an example

In the current era of increasing popularity of mobile Internet, rural revitalization policies, and poverty alleviation, county-level Media Convergence, as the last mile in my country's traditional “four-level” Media Convergence, is vital to the dissemination of grass-roots public opinion in front-line rural areas. This article analyzes and studies the model of CCTV's county-level Media Convergence platform construction and technical support. This model is a deep integration of channels, content, technology, and mechanism, and finally forms a county-level Media Convergence center, and promote the upgrading of county-level media with a three-dimensional innovative support model of endorsement, Promote and characteristic. This model promotes county-level Media Convergence to better meet the needs of the era of rural revitalization, so as to further promote the implementation and development of rural revitalization strategies through the power of media communication.

I. Introduction

In the 1980s, Ithiel De Sola Pool professor of MIT put forward the term” Media Convergence”, focusing on the definition of terms defined by the development of multi -media integration. Due to its regional and closed characteristics, the county-level traditional media in China has been difficult to adapt to the requirements of the times. The independent construction of county-level and township level new media lacks financial support and professional talents, which makes it difficult to build financial media. In 2018, President Xi Jinping pointed out: “we must do a good job in the construction of the county financial media center, better guide the masses and serve the masses.” [1] Subsequently, through the integration platform and technical service to counties and townships, the central radio station carried out the mode of helping and building county-level financial media.