Research on the Integration Mode of County-level Media Convergence Based on Rural Revitalization Platform: Taking CCTV Media Convergence platform as an example

In the current era of increasing popularity of mobile Internet, rural revitalization policies, and poverty alleviation, county-level Media Convergence, as the last mile in my country's traditional “four-level” Media Convergence, is vital to the dissemination of grass-roots public opinion in front-line rural areas. This article analyzes and studies the model of CCTV's county-level Media Convergence platform construction and technical support. This model is a deep integration of channels, content, technology, and mechanism, and finally forms a county-level Media Convergence center, and promote the upgrading of county-level media with a three-dimensional innovative support model of endorsement, Promote and characteristic. This model promotes county-level Media Convergence to better meet the needs of the era of rural revitalization, so as to further promote the implementation and development of rural revitalization strategies through the power of media communication.