A Propose Model Analysis of Investor Factors on Interests and Decisions of Using Online Investment Applications

Online investment applications are digital applications that support investors in investing, allowing investors to obtain information, sell and buy the investment products they want. In 2020, there will be a COVID-19 pandemic that requires all people to stay at home, and increasingly massive technological developments have increased internet users and users of online investment applications. The problem is that there is a loss from 2009 to 2019, reaching 29 trillion rupiahs caused by various problems, one of which is a fraudulent investment. This study uses literature studies from various journals. This study results from the factors of investor acceptance of online investment applications using the UTAUT2 method as the basis for the theory. The variables used are Facilitating Conditions, Hedonic Motivation, Performance Expectancy, Effort Expectancy, Social Influence, Price Value, Habit, and adding additional variables Perceived Risk, Trust. as well as Awareness-Knowledge.