Visualized model using a tree structure for a transmedia storytelling project design

According to Henry Jenkins, Transmedia storytelling is defined as "Transmedia storytelling (TMS) represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story." (Jenkins 2007) In recent years, this technique is becoming popular in Europe and America. A creator needs to combine "Flow of story" and "Story experience" at a stage of planning a TMS project. Also, it is hard to build an elaborate plan; the world view of the story, time base, and how to invite the audience to participate in the experience. In this study, we propose the method of visualizing a structure of the entire story with a possible tree-structure model assumed from content elements that users are thinking about when they start to work on a TMS project.