Cloud Accounting-based SME Investment Decision in the Big Data Era

The rapid development of Internet technology and its widespread application in people's daily life production have pushed human society into the era of big data. The era of big data can not only provide massive data for various economic activities, but also provide valuable information for large and small business decision-making. In turn, it will ensure that corporate decision-making is scientific and reasonable, reduce corporate decision-making risks, reduce corporate losses, and help improve corporate competitiveness. In the era of big data, the competitive situation among enterprises has also been reshaped. We need to build a big data service platform for information sharing and combine it with management accounting to form a cloud accounting data service platform. This can effectively promote the innovation and development of enterprises and help enterprises seize market opportunities. Moreover, big data can also mine valuable strategic resources to ensure the accuracy of investment decisions, thereby enhancing the core competitiveness of enterprises.