I. Introduction
Energy efficiency has long been considered to be one of the most cost-effective ways to reduce greenhouse gas emissions [1], particularly in the residential sector that was responsible for around 20% of the total energy consumption in 2017 [2]. The residential sector has long been targets of policies and incentives to promote energy efficiency [3]. These include policies identifying appliances that would reduce long-term electricity consumption and reduce the payback period of purchasing these appliances through financial incentives [4]. These appliances are termed as energy-efficient appliances. Once a consumer purchases such an appliance, their energy usage behavior plays a significant role in determining the actual energy savings [5]. Electricity consumption, in general, is influenced by a myriad of other factors [6], such as the physical characteristics of the dwelling, including the type of building, house size, and house age; and demographic characteristics of the occupants including income, race, gender, age distribution, and level of education. The distinction between appliances that are “always on” and those that operate in accordance with differing occupant behavior patterns is also important. There exists a fair bit of research on the linkage between the occupant behavior and energy efficiency. Kavousian et al. [6] note that households who tend to buy energy-efficient appliances are generally those with the higher levels of consumption and tend to be wealthier. Income is considered a potential factor for both higher level of consumption and the ability to buy higher priced energy-efficient appliances. A metastudy by Karlin et al. [7] demonstrates two strong behavioral dimensions—curtailment and efficiency, with curtailment measures being easier to adopt but less effective on a longer time horizon compared with the efficiency measures.