A unique approach to corporate disaster philanthropy focused on delivering technology and expertise | IBM Journals & Magazine | IEEE Xplore

A unique approach to corporate disaster philanthropy focused on delivering technology and expertise


Abstract:

The role of corporations and their corporate social responsibility (CSR)-related response to disasters in support of their communities has not been extensively documented...Show More

Abstract:

The role of corporations and their corporate social responsibility (CSR)-related response to disasters in support of their communities has not been extensively documented; thus, this article attempts to explain the role that one corporation, IBM, has played in disaster response and how it has used IBM and open-source technologies to deal with a broad range of disasters. These technologies range from advanced seismic monitoring and flood management to predicting and improving refugee flows. The article outlines various principles that have guided IBM in shaping its disaster response and provides some insights into various sources of useful data and applications that can be used in these critical situations. It also details one example of an emerging technology that is being used in these efforts.
Published in: IBM Journal of Research and Development ( Volume: 64, Issue: 1/2, 01 Jan.-March 2020)
Page(s): 2:1 - 2:14
Date of Publication: 17 December 2019

ISSN Information:

Rebecca E. Curzon IBM Corporation, Littleton, MA 01460 USA (rebecca_curzon@us.ibm.com). Ms. Curzon received a Bachelor's degree in history from the University of California, Santa Barbara, Santa Barbara, CA, USA, in 1978. She is currently the Global Disaster Resilience Program Leader for IBM Corporate Social Responsibility, Cambridge, MA, USA. In this capacity, she oversees resiliency strategies and leads execution in sup...Show More
Rebecca E. Curzon IBM Corporation, Littleton, MA 01460 USA (rebecca_curzon@us.ibm.com). Ms. Curzon received a Bachelor's degree in history from the University of California, Santa Barbara, Santa Barbara, CA, USA, in 1978. She is currently the Global Disaster Resilience Program Leader for IBM Corporate Social Responsibility, Cambridge, MA, USA. In this capacity, she oversees resiliency strategies and leads execution in sup...View more
Piera Curotto IBM Corporation, Santiago 7500000, Chile (pcurotto@cl.ibm.com). Ms. Curotto received an Industrial Engineering degree in transportation from the Pontifical Catholic University of Chile, Santiago, Chile, in 1999, a Diploma of Strategic Management of Sustainability degree from the Catholic University of Valparaíso, Valparaíso, Chile, in 2015. She received an Army Reserve Officer rank from the Chilean Army in 2...Show More
Piera Curotto IBM Corporation, Santiago 7500000, Chile (pcurotto@cl.ibm.com). Ms. Curotto received an Industrial Engineering degree in transportation from the Pontifical Catholic University of Chile, Santiago, Chile, in 1999, a Diploma of Strategic Management of Sustainability degree from the Catholic University of Valparaíso, Valparaíso, Chile, in 2015. She received an Army Reserve Officer rank from the Chilean Army in 2...View more
Michael Evason IBM Corporation, Warwick CV34 5JL, U.K. (EVASONMI@uk.ibm.com). Mr. Evason received an M.A. degree in modern European languages and cultures from the University of Durham, Durham, U.K., in 1997. He is currently the Corporate Social Responsibility Lead for IBM Europe. In this role, he has a strong focus on IBM's education, pro bono and community engagement programs. Previously at IBM, he served as the Head of...Show More
Michael Evason IBM Corporation, Warwick CV34 5JL, U.K. (EVASONMI@uk.ibm.com). Mr. Evason received an M.A. degree in modern European languages and cultures from the University of Durham, Durham, U.K., in 1997. He is currently the Corporate Social Responsibility Lead for IBM Europe. In this role, he has a strong focus on IBM's education, pro bono and community engagement programs. Previously at IBM, he served as the Head of...View more
Angelo Failla IBM Corporation, Rome 00144, Italy (angelo.failla@it.ibm.com). Mr. Failla received a University Degree in sociology from Sapienza University of Rome, Rome, Italy, in 1981. He started as a Social Researcher for Italian leading marketing and social research institutes from 1981 to 1985. He joined IBM Italy in 1985, working for the HR Department until 1989 when he moved to the IBM Italy Foundation. For the Foun...Show More
Angelo Failla IBM Corporation, Rome 00144, Italy (angelo.failla@it.ibm.com). Mr. Failla received a University Degree in sociology from Sapienza University of Rome, Rome, Italy, in 1981. He started as a Social Researcher for Italian leading marketing and social research institutes from 1981 to 1985. He joined IBM Italy in 1985, working for the HR Department until 1989 when he moved to the IBM Italy Foundation. For the Foun...View more
Peter Kusterer IBM Deutschland, Ehningen 71137, Germany (kusterer@de.ibm.com). Mr. Kusterer received a Master of Business Administration (Diplom-Kaufmann) degree from the University of Cologne, Cologne, Germany, in 1983. He has held various executive positions managing international operations in Europe, Middle East, and Africa and has led Corporate Social Responsibility in IBM Germany since 2008. He is also a founding me...Show More
Peter Kusterer IBM Deutschland, Ehningen 71137, Germany (kusterer@de.ibm.com). Mr. Kusterer received a Master of Business Administration (Diplom-Kaufmann) degree from the University of Cologne, Cologne, Germany, in 1983. He has held various executive positions managing international operations in Europe, Middle East, and Africa and has led Corporate Social Responsibility in IBM Germany since 2008. He is also a founding me...View more
Ai OgawaJapan Fundraising Association, Tokyo 143-0025, Japan (a.ogawa@jfra.jp). Ms. Ogawa received a bachelor's degree in education from the University of Tsukuba, Tsukuba, Japan, in 1987. In 1987, she began her career at IBM as a Marketing and Communications Specialist. In 2013, she became a Corporate Citizenship Lead for IBM Japan, where she coordinated IBM responses to several disasters, including the Kumamoto earthqua...Show More
Ai OgawaJapan Fundraising Association, Tokyo 143-0025, Japan (a.ogawa@jfra.jp). Ms. Ogawa received a bachelor's degree in education from the University of Tsukuba, Tsukuba, Japan, in 1987. In 1987, she began her career at IBM as a Marketing and Communications Specialist. In 2013, she became a Corporate Citizenship Lead for IBM Japan, where she coordinated IBM responses to several disasters, including the Kumamoto earthqua...View more
Jurij Paraszczak IBM Corporation, Yorktown Heights, NY 10598 USA (jurijpar@us.ibm.com). Dr. Paraszczak received B.Sc. and Ph.D. degrees in physical chemistry from the University of Sheffield, Sheffield, U.K., in 1973 and 1976, respectively. After two years as a Postdoctoral Researcher with the University of Wisconsin-Madison, he joined IBM Research in 1978, where he held many positions including materials research, chip a...Show More
Jurij Paraszczak IBM Corporation, Yorktown Heights, NY 10598 USA (jurijpar@us.ibm.com). Dr. Paraszczak received B.Sc. and Ph.D. degrees in physical chemistry from the University of Sheffield, Sheffield, U.K., in 1973 and 1976, respectively. After two years as a Postdoctoral Researcher with the University of Wisconsin-Madison, he joined IBM Research in 1978, where he held many positions including materials research, chip a...View more
Sunil Raghavan IBM Corporation, Bangalore 560066, India (sraghav@in.ibm.com). Mr. Raghavan received a bachelor's degree in technology from IIT Madras, Chennai, India, in 1985, and an MBA degree in finance and systems management from IIM Calcutta, Kolkata, India, in 1987. He is currently a Program Director managing a portfolio of internal transformation projects with the IBM India Strategy Team. He has been with IBM for ov...Show More
Sunil Raghavan IBM Corporation, Bangalore 560066, India (sraghav@in.ibm.com). Mr. Raghavan received a bachelor's degree in technology from IIT Madras, Chennai, India, in 1985, and an MBA degree in finance and systems management from IIM Calcutta, Kolkata, India, in 1987. He is currently a Program Director managing a portfolio of internal transformation projects with the IBM India Strategy Team. He has been with IBM for ov...View more

Rebecca E. Curzon IBM Corporation, Littleton, MA 01460 USA (rebecca_curzon@us.ibm.com). Ms. Curzon received a Bachelor's degree in history from the University of California, Santa Barbara, Santa Barbara, CA, USA, in 1978. She is currently the Global Disaster Resilience Program Leader for IBM Corporate Social Responsibility, Cambridge, MA, USA. In this capacity, she oversees resiliency strategies and leads execution in support of disasters and humanitarian crises. With a decades-long career in corporate social responsibility, she applies her deep expertise to integrated strategic philanthropy programs that apply IBM's best talent and technology to addressing societal challenges. The program was named Best Disaster Response and Community Resilience Program by the U.S. Chamber of Commerce Foundation in 2013. Previously, she managed a Resilient Communities Center of Innovation for IBM Corporate Citizenship and was project executive for multiple custom consulting engagements in support of capacity building and problem-solving for nonprofit and education partners. She is a Director and Executive Committee Member of the American Red Cross of Massachusetts.
Rebecca E. Curzon IBM Corporation, Littleton, MA 01460 USA (rebecca_curzon@us.ibm.com). Ms. Curzon received a Bachelor's degree in history from the University of California, Santa Barbara, Santa Barbara, CA, USA, in 1978. She is currently the Global Disaster Resilience Program Leader for IBM Corporate Social Responsibility, Cambridge, MA, USA. In this capacity, she oversees resiliency strategies and leads execution in support of disasters and humanitarian crises. With a decades-long career in corporate social responsibility, she applies her deep expertise to integrated strategic philanthropy programs that apply IBM's best talent and technology to addressing societal challenges. The program was named Best Disaster Response and Community Resilience Program by the U.S. Chamber of Commerce Foundation in 2013. Previously, she managed a Resilient Communities Center of Innovation for IBM Corporate Citizenship and was project executive for multiple custom consulting engagements in support of capacity building and problem-solving for nonprofit and education partners. She is a Director and Executive Committee Member of the American Red Cross of Massachusetts.View more
Piera Curotto IBM Corporation, Santiago 7500000, Chile (pcurotto@cl.ibm.com). Ms. Curotto received an Industrial Engineering degree in transportation from the Pontifical Catholic University of Chile, Santiago, Chile, in 1999, a Diploma of Strategic Management of Sustainability degree from the Catholic University of Valparaíso, Valparaíso, Chile, in 2015. She received an Army Reserve Officer rank from the Chilean Army in 2018. She joined IBM Chile in 2000, where she has held many positions including Client Representative, Strategic Sourcing, Supplier Diversity Program Manager for Latin America and Outsourcing BTO for an IBM Client in several countries of Latin America, Corporate Service Corps Alumni, Regional responsibility for several corporate programs, and United Way Director. In 2010, she started her Corporate Citizenship Manager position for Chile, in 2015 for Ecuador too, and since 2018 for Argentina, Chile, and Uruguay.
Piera Curotto IBM Corporation, Santiago 7500000, Chile (pcurotto@cl.ibm.com). Ms. Curotto received an Industrial Engineering degree in transportation from the Pontifical Catholic University of Chile, Santiago, Chile, in 1999, a Diploma of Strategic Management of Sustainability degree from the Catholic University of Valparaíso, Valparaíso, Chile, in 2015. She received an Army Reserve Officer rank from the Chilean Army in 2018. She joined IBM Chile in 2000, where she has held many positions including Client Representative, Strategic Sourcing, Supplier Diversity Program Manager for Latin America and Outsourcing BTO for an IBM Client in several countries of Latin America, Corporate Service Corps Alumni, Regional responsibility for several corporate programs, and United Way Director. In 2010, she started her Corporate Citizenship Manager position for Chile, in 2015 for Ecuador too, and since 2018 for Argentina, Chile, and Uruguay.View more
Michael Evason IBM Corporation, Warwick CV34 5JL, U.K. (EVASONMI@uk.ibm.com). Mr. Evason received an M.A. degree in modern European languages and cultures from the University of Durham, Durham, U.K., in 1997. He is currently the Corporate Social Responsibility Lead for IBM Europe. In this role, he has a strong focus on IBM's education, pro bono and community engagement programs. Previously at IBM, he served as the Head of Communications for U.K. and Ireland, Internal and Executive Communications Manager, and an Analyst Relations Manager. He has also served as a Lead Technology Analyst for a major research organization. His specialties include corporate communications, stakeholder relations, market analysis, and consulting.
Michael Evason IBM Corporation, Warwick CV34 5JL, U.K. (EVASONMI@uk.ibm.com). Mr. Evason received an M.A. degree in modern European languages and cultures from the University of Durham, Durham, U.K., in 1997. He is currently the Corporate Social Responsibility Lead for IBM Europe. In this role, he has a strong focus on IBM's education, pro bono and community engagement programs. Previously at IBM, he served as the Head of Communications for U.K. and Ireland, Internal and Executive Communications Manager, and an Analyst Relations Manager. He has also served as a Lead Technology Analyst for a major research organization. His specialties include corporate communications, stakeholder relations, market analysis, and consulting.View more
Angelo Failla IBM Corporation, Rome 00144, Italy (angelo.failla@it.ibm.com). Mr. Failla received a University Degree in sociology from Sapienza University of Rome, Rome, Italy, in 1981. He started as a Social Researcher for Italian leading marketing and social research institutes from 1981 to 1985. He joined IBM Italy in 1985, working for the HR Department until 1989 when he moved to the IBM Italy Foundation. For the Foundation, he managed research and projects mainly in the fields of work and organizations, education and arts and culture. From 2001 to early 2019, he has served as the Director, IBM Italy Foundation and Manager of Corporate Citizenship for IBM Italy. He currently works for Fondazione ASPHI Onlus, helping this not-for-profit organization to reinforce its role in the field of technology for education and fragile persons in Italy. He has been a Contractor Professor at the Siena, Padova, Milan Bicocca, and Sapienza University of Rome universities, and has published seven books and several articles for specialized revues.
Angelo Failla IBM Corporation, Rome 00144, Italy (angelo.failla@it.ibm.com). Mr. Failla received a University Degree in sociology from Sapienza University of Rome, Rome, Italy, in 1981. He started as a Social Researcher for Italian leading marketing and social research institutes from 1981 to 1985. He joined IBM Italy in 1985, working for the HR Department until 1989 when he moved to the IBM Italy Foundation. For the Foundation, he managed research and projects mainly in the fields of work and organizations, education and arts and culture. From 2001 to early 2019, he has served as the Director, IBM Italy Foundation and Manager of Corporate Citizenship for IBM Italy. He currently works for Fondazione ASPHI Onlus, helping this not-for-profit organization to reinforce its role in the field of technology for education and fragile persons in Italy. He has been a Contractor Professor at the Siena, Padova, Milan Bicocca, and Sapienza University of Rome universities, and has published seven books and several articles for specialized revues.View more
Peter Kusterer IBM Deutschland, Ehningen 71137, Germany (kusterer@de.ibm.com). Mr. Kusterer received a Master of Business Administration (Diplom-Kaufmann) degree from the University of Cologne, Cologne, Germany, in 1983. He has held various executive positions managing international operations in Europe, Middle East, and Africa and has led Corporate Social Responsibility in IBM Germany since 2008. He is also a founding member of the national business network of Citizenship managers, and a member of Bundesnetzwerk bürgerschaftliches Engagement, a cross-sector network focused on civic engagement in Germany, and different regional CSR networks. His focus is on corporate volunteering/pro bono efforts as a unique form of civic engagement and foundation of corporate culture. Additional areas of his work are the impact of digital transformation on education systems and organized civil society.
Peter Kusterer IBM Deutschland, Ehningen 71137, Germany (kusterer@de.ibm.com). Mr. Kusterer received a Master of Business Administration (Diplom-Kaufmann) degree from the University of Cologne, Cologne, Germany, in 1983. He has held various executive positions managing international operations in Europe, Middle East, and Africa and has led Corporate Social Responsibility in IBM Germany since 2008. He is also a founding member of the national business network of Citizenship managers, and a member of Bundesnetzwerk bürgerschaftliches Engagement, a cross-sector network focused on civic engagement in Germany, and different regional CSR networks. His focus is on corporate volunteering/pro bono efforts as a unique form of civic engagement and foundation of corporate culture. Additional areas of his work are the impact of digital transformation on education systems and organized civil society.View more
Ai OgawaJapan Fundraising Association, Tokyo 143-0025, Japan (a.ogawa@jfra.jp). Ms. Ogawa received a bachelor's degree in education from the University of Tsukuba, Tsukuba, Japan, in 1987. In 1987, she began her career at IBM as a Marketing and Communications Specialist. In 2013, she became a Corporate Citizenship Lead for IBM Japan, where she coordinated IBM responses to several disasters, including the Kumamoto earthquake (2016), flooding in Hiroshima, Okayama, and Ehime (2018), and the Hokkaido earthquake (2018). She started her current position in 2019.
Ai OgawaJapan Fundraising Association, Tokyo 143-0025, Japan (a.ogawa@jfra.jp). Ms. Ogawa received a bachelor's degree in education from the University of Tsukuba, Tsukuba, Japan, in 1987. In 1987, she began her career at IBM as a Marketing and Communications Specialist. In 2013, she became a Corporate Citizenship Lead for IBM Japan, where she coordinated IBM responses to several disasters, including the Kumamoto earthquake (2016), flooding in Hiroshima, Okayama, and Ehime (2018), and the Hokkaido earthquake (2018). She started her current position in 2019.View more
Jurij Paraszczak IBM Corporation, Yorktown Heights, NY 10598 USA (jurijpar@us.ibm.com). Dr. Paraszczak received B.Sc. and Ph.D. degrees in physical chemistry from the University of Sheffield, Sheffield, U.K., in 1973 and 1976, respectively. After two years as a Postdoctoral Researcher with the University of Wisconsin-Madison, he joined IBM Research in 1978, where he held many positions including materials research, chip and packaging fabrication, chip design, and multimedia systems. He was also CTO of the IBM Digital Media Group and the IBM Venture Capital Group. He led the IBM Research Smarter Cities Program and was responsible for the strategy and work of all global IBM Research Laboratories to address the opportunities cities increasingly face. He has more than 55 publications in various areas of materials, telecommunications, technology, and systems, and he holds more than 18 patents and two IBM Corporate awards. He retired from IBM in 2013, and returned as a Consultant supporting IBM's Disaster Resiliency work in 2015. He supports both New York University and Columbia University as an Executive in Residence.
Jurij Paraszczak IBM Corporation, Yorktown Heights, NY 10598 USA (jurijpar@us.ibm.com). Dr. Paraszczak received B.Sc. and Ph.D. degrees in physical chemistry from the University of Sheffield, Sheffield, U.K., in 1973 and 1976, respectively. After two years as a Postdoctoral Researcher with the University of Wisconsin-Madison, he joined IBM Research in 1978, where he held many positions including materials research, chip and packaging fabrication, chip design, and multimedia systems. He was also CTO of the IBM Digital Media Group and the IBM Venture Capital Group. He led the IBM Research Smarter Cities Program and was responsible for the strategy and work of all global IBM Research Laboratories to address the opportunities cities increasingly face. He has more than 55 publications in various areas of materials, telecommunications, technology, and systems, and he holds more than 18 patents and two IBM Corporate awards. He retired from IBM in 2013, and returned as a Consultant supporting IBM's Disaster Resiliency work in 2015. He supports both New York University and Columbia University as an Executive in Residence.View more
Sunil Raghavan IBM Corporation, Bangalore 560066, India (sraghav@in.ibm.com). Mr. Raghavan received a bachelor's degree in technology from IIT Madras, Chennai, India, in 1985, and an MBA degree in finance and systems management from IIM Calcutta, Kolkata, India, in 1987. He is currently a Program Director managing a portfolio of internal transformation projects with the IBM India Strategy Team. He has been with IBM for over 20 years, holding a range of positions covering strategy, continuity and resilience, IT management, consulting, and operations. He also has a keen interest in corporate social responsibility and has led technology initiatives for disaster management, working both with government and NGOs on the Bhuj earthquake, the Asian tsunami, the Kathmandu earthquake and several floods in various parts of India, including Uttarakhand.
Sunil Raghavan IBM Corporation, Bangalore 560066, India (sraghav@in.ibm.com). Mr. Raghavan received a bachelor's degree in technology from IIT Madras, Chennai, India, in 1985, and an MBA degree in finance and systems management from IIM Calcutta, Kolkata, India, in 1987. He is currently a Program Director managing a portfolio of internal transformation projects with the IBM India Strategy Team. He has been with IBM for over 20 years, holding a range of positions covering strategy, continuity and resilience, IT management, consulting, and operations. He also has a keen interest in corporate social responsibility and has led technology initiatives for disaster management, working both with government and NGOs on the Bhuj earthquake, the Asian tsunami, the Kathmandu earthquake and several floods in various parts of India, including Uttarakhand.View more

References

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