Implementation of Search Engine Optimization : Through White Hat Techniques

Search Engine Optimization (SEO) playsvital role in online marketing which can be a crucial parameter for influencing success for any business. A small retailer to large e-commerce has keen interest in marketing and branding through SEO and to achieve the desired results as swiftly as possible. The purpose of SEO is to improve the organic ranking of a website with leading search engines. This article introduces and discusses the concept of white hat search engine optimization (SEO). This research works on the latest algorithms of search engines especially for Google without getting sandboxed. Proposed mechanism used in this article is safe and practically possible to increase the search traffic. This is done by “On page” and “Off page” Search engine optimization techniques.