Research on the Functional Requirements of Reading Apps Based on Kano Model: A Case Study in China

Reading effects is a vital element for the survival of a reading APP. To better meet readers' needs and improve the reading effects, based on the KANO model we designed a questionnaire, which was conducted in Chinese university students, on reading APPs. For ease of analysis, the collected data were classified by a two-dimensional quality classification matrix. Through data analysis, two functions that appeal to readers were identified; they are cumulative reading time and gift books. In addition, some functions, for instance directory navigation, eye protection mode, copy, search, classification, and collection, were the one-dimensional qualities that readers expected. Nevertheless, the results also revealed that message notification had a adverse effect for the readers using the apps and readers were also troubled with the message push of the APPs. The research's results suggest that not every function of reading APP can satisfy users, which could supply some guided recommendations in designing reading APPs.