What Indonesia's Museum Visitor Needs in Digital Era?

The purpose of this study was to understand the behavior of visitors that visited the museum and the adoption of social media technologies in the museum in Indonesia. The data was collected from a sample of 63 respondents using a questionnaire using purposive sampling. The data was analyzed using descriptive analysis. The results were most of the social media users are in the productive age who have minimum, an undergraduate education, and most of them live in Java. They are not visiting the museum frequently, and their visiting purposes are to learn or study about Indonesia culture triggered by their school, relaxing, personal desires, and visit by accident. They know information about museum from the search engine, offline, and social media. Most of museum in Indonesia give bad experience to their visitor, and only some give positive experience. The limited social media users in Indonesia, who already aware of museum presence in social media, utilize it to get information about the museum (profile, exhibition, collection, and news), socializing with other social media members, and showing their existence in society. They suggest that museum management should update their social media frequently.