A Management Model for Making Full Use of Personal Ability in Offshore R&D: A Case Study of a Company Manufacturing Office Automation Equipment

Offshore R&D in developing countries such as China and India has increased in recent years. Meanwhile, because of the high uncertainty in offshore R&D, it's necessary to change research strategy and research contents dynamically depending on the situation of technology development and the status of the external environment. For this reason, the more research elements are in the offshore R&D project, the personal ability of overseas developers will be more important. In other words, to improve the efficiency of offshore R&D, the management method which can overcome the problems of cross-cultural communication is required, and the management method that can fully use the personal ability of overseas developers is also required. Then, according to the progress toward integration of home country team and overseas team in offshore R&D, we proposed a management model to manage home country developers and overseas developers as one same global team without the boundary for drawing out the personal ability of overseas developers. In order to make sure that the proposed management model can be functioned well, bridge manager is required to carry out three important roles to make sure that home country and overseas can function as one team well introduction.