Abstract:
By providing access to data from numerous systems in one database and supporting the systems that can produce an appropriate customer experience, a customer data platform...Show MoreMetadata
Abstract:
By providing access to data from numerous systems in one database and supporting the systems that can produce an appropriate customer experience, a customer data platform overcomes the limitations imposed by fragmented point solutions and presents a holistic approach to customer interactions.
Published in: IT Professional ( Volume: 20, Issue: 1, January/February 2018)
Contents 