Construction of experience aesthetics centered innovative experience design model for tourism factories - example of industries in Douliu Industrial Park in Yunlin County

Domestic and international research on design trend regarded user experience as the vital issue, stressed on user perception (experience), and had users perceive that the aesthetic perception of “pleasure” was a primary issue in research on design. Consequently, “marketing experience” in experience economy, “user experience” in human-computer interaction, and the theory of “experience aesthetics” were integrated in this study to improve and reinforce the experience design of tourism factories as well as to comprehensively enhance “experience design” in this study. With the integration, an “innovative experience design model” with industrial knowledge and in-depth consumer experience and integrated with experience aesthetics is shaped. This study aims to construct an “experience aesthetics centered innovative experience design model” to provide users' experiences and promote consumers (users) or participants with favorable experience perception. It is expected to have enterprises understand how to construct quality experience design and provide users with better experience so as to construct new interdisciplinary knowledge for research on design and create new opportunities for local industries in Yunlin County creating experience economy and the sustainable development of cultural industry.