Digital Asset Management and Document Management

Digital Asset Management (DAM) is the end‐to‐end lifecycle management of digital assets, including asset ingestion, asset tagging, asset versioning, asset storage, and asset distribution. Main objectives of a DAM system include providing an asset management platform for optimal asset access, providing asset flows, serving various asset renditions, tagging assets, and supporting content systems for creating a consistent brand experience. This chapter looks at the definition, objectives, trends, and architecture of DAM. It discusses the challenges and best practices of DAM and also looks at capabilities and evolution and the road map of document management. Many business areas such as marketing function, brand management function, media and entertainment industry, publishing industry, training and learning domains, public relations domain, and advertisement domain use digital assets extensively to achieve their business goals. The chapter concludes with a case study of document management solution for a banking portal.