Abstract:
This paper explores and analyses the actions of users on an e-commerce website after they have watched TV-advertising. The analysis considers factors such as month, day a...Show MoreMetadata
Abstract:
This paper explores and analyses the actions of users on an e-commerce website after they have watched TV-advertising. The analysis considers factors such as month, day and time of the website visit. This article utilises visualization tools for the analysis of the frequency ratios (probabilities) of searches, conversions, bookings made by new visitors on the website.
Published in: 2015 International Conference on Behavioral, Economic and Socio-cultural Computing (BESC)
Date of Conference: 30 October 2015 - 01 November 2015
Date Added to IEEE Xplore: 28 December 2015
ISBN Information:
Contents 