On Analyzing the 'Variety' of Big Social Multimedia

Social media contributes significantly to the arrival of the Big Data era. It is interesting to re-examine "multimedia" in the context of social media. This positioning paper proposes to analyzing into Variety of big social multimedia from the perspective of various sources, which is the study of heterogeneous data generated and consumed in various social media networks that receives little attention in the literature. Since social multimedia is essentially "user-centric", which is generated from user and customized for user, a research schema is introduced to exploit the overlapped users as bridges to address challenges and exploit social multimedia data from various sources.