Abstract:
New business creation is usually perceived as a complex and time consuming process filled with obstacles. Yet, this paper demonstrates that new business creation in softw...Show MoreMetadata
Abstract:
New business creation is usually perceived as a complex and time consuming process filled with obstacles. Yet, this paper demonstrates that new business creation in software companies may come about quickly if they exploit the equivocality of the information technology and their interpretive capabilities to recycle existing software applications and enter new business areas.
Date of Conference: 31-31 July 1997
Date Added to IEEE Xplore: 06 August 2002
Print ISBN:0-7803-3574-0
