PhishAri: Automatic realtime phishing detection on twitter

With the advent of online social media, phishers have started using social networks like Twitter, Facebook, and Foursquare to spread phishing scams. Twitter is an immensely popular micro-blogging network where people post short messages of 140 characters called tweets. It has over 100 million active users who post about 200 million tweets everyday. Phishers have started using Twitter as a medium to spread phishing because of this vast information dissemination. Further, it is difficult to detect phishing on Twitter unlike emails because of the quick spread of phishing links in the network, short size of the content, and use of URL obfuscation to shorten the URL. Our technique, PhishAri, detects phishing on Twitter in realtime. We use Twitter specific features along with URL features to detect whether a tweet posted with a URL is phishing or not. Some of the Twitter specific features we use are tweet content and its characteristics like length, hashtags, and mentions. Other Twitter features used are the characteristics of the Twitter user posting the tweet such as age of the account, number of tweets, and the follower-followee ratio. These twitter specific features coupled with URL based features prove to be a strong mechanism to detect phishing tweets. We use machine learning classification techniques and detect phishing tweets with an accuracy of 92.52%. We have deployed our system for end-users by providing an easy to use Chrome browser extension. The extension works in realtime and classifies a tweet as phishing or safe. In this research, we show that we are able to detect phishing tweets at zero hour with high accuracy which is much faster than public blacklists and as well as Twitter's own defense mechanism to detect malicious content. We also performed a quick user evaluation of PhishAri in a laboratory study to evaluate the usability and effectiveness of PhishAri and showed that users like and find it convenient to use PhishAri in real-world. To the best of our knowledge, this is the first realtime, comprehensive and usable system to detect phishing on Twitter.