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The Balanced Scorecard: Translating Strategy Into Action | IEEE Journals & Magazine | IEEE Xplore
Metadata
First Page of the Article

Page(s): 1509 - 1510
Date of Publication: 30 September 1997
First Page of the Article

Keywords assist with retrieval of results and provide a means to discovering other relevant content. Learn more.
- IEEE Keywords
- Index Terms
- Balanced Scorecard ,
- Market Share ,
- Financial Measures ,
- Customer Relationship ,
- Employee Satisfaction ,
- Business Units ,
- Company Strategy ,
- Internal Perspective ,
- Increase Customer Satisfaction ,
- Customer Retention ,
- Customer Perspective ,
- Internal Business ,
- Future Customer
Keywords assist with retrieval of results and provide a means to discovering other relevant content. Learn more.
- IEEE Keywords
- Index Terms
- Balanced Scorecard ,
- Market Share ,
- Financial Measures ,
- Customer Relationship ,
- Employee Satisfaction ,
- Business Units ,
- Company Strategy ,
- Internal Perspective ,
- Increase Customer Satisfaction ,
- Customer Retention ,
- Customer Perspective ,
- Internal Business ,
- Future Customer