1 Introduction
Museums are always looking for engaging ways of presenting content to visitors, and the use of multi- media presentations is one way of achieving this. As a part of its new £78M Darwin Centre that opened in September 2009, London's Natural History Museum incorporated a multimedia theatre, called the Attenborough Studio, named after the well-known BBC natural history presenter Sir David Attenborough. The museum staff worked with the BBC Natural History unit to develop content to show in the Studio.