Targeting growth through technological innovation

It is noted that targeting R&D investments by the type(s) of innovation will increase a firm's competitiveness because it will have had to make decisions associated with the strategy. The author presents a model for guiding technology firms in developing innovative technology into new products. The overall function of the model and the strategies that are described emphasize the impact of an innovation. Technology firms develop strategies that either meet a need (market pull) or create a need (technology push) in order to achieve strategic goals. Impact strategies likewise reflect attempts at meeting strategic goals, but with the intent of shaping the scope and scale of the technological innovations by establishing guidelines to assist the firm in identifying and coordinating the resources, strategies, and management practices successfully. The author describes the most common strategies used by technology firms to be innovative, and how they utilize R&D to support innovation.<>