Abstract:
This paper advocates the model of Internet marketing program considering interactivity and individualization (abr.2Is). Firstly, the paper gives the definition and the fu...Show MoreMetadata
Abstract:
This paper advocates the model of Internet marketing program considering interactivity and individualization (abr.2Is). Firstly, the paper gives the definition and the function of 2Is; secondly, the author analyzes the influence on the Internet marketing of 2Is, and sets up the influence models respectively; thirdly, the paper establish a model for Internet marketing program considering 2Is.
Published in: Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005.
Date of Conference: 13-15 June 2005
Date Added to IEEE Xplore: 29 August 2005
Print ISBN:0-7803-8971-9
Contents 