Domino's

Summary

Data and analytics have long played a key part in Domino's marketing strategy, and it collects vast amounts of data to understand who is ordering its pizzas and how it can improve its service. Domino's has started using a system called Pizza Checker that photographs every pizza when it leaves the oven, and then uses machine learning algorithms to inspect it for quality before it reaches the hungry customer. Domino's Robotic Unit is actually the name used for the company's autonomous technology across all of its units, including the pizza checkers, virtual ordering assistants and its autonomous delivery vehicles. Domino's Pizza Checker has been developed by Dragontail Systems and uses Google image recognition algorithms to identify the type and placement of toppings on a pizza, as well as the temperature that the pizza was cooked at. Artificial Intelligence is also used when processing customer orders received over the telephone.