AI as viewed by Generation Z. Advantages, Disadvantages and Challenges of AI based on Primary Findings.

The aim of this article is to explore how Generation Z university students relate to artificial intelligence, with a particular focus on its use in their higher education studies. Artificial intelligence is pervading our days in many ways. Its impact on the economy, society and education is undeniable. Technological progress brings many benefits, but the exact limits and consequences of its use and application are not yet fully understood. The focus of this manuscript is on artificial intelligence and its generation-specific analysis. We wanted to find out how Generation Z, which has grown up in the online world and is so open to technological innovations, views the issue of artificial intelligence, what advantages it has and what its disadvantages are, and how it sees its future. We chose Generation Z because it is the largest group of young people in higher education, so as an educational institution, it is important for us to hear their views and attitudes. Moreover, they will be the workers and managers of the future, so we are talking about a generation that will play an important and decisive role in the labour market. The study presents the results of qualitative research based on individual in-depth interviews with marketing students of the BGE Faculty of Foreign Trade and Obuda University Keleti Karoly Faculty of Business and Management. The 64 interviewees expressed their views by answering a guide of 16 questions.