Website and Mobile Based Application Utilization to Increase & Upscale MunchUp Selling Margin

Indonesia's Food and Beverage (F&B) development is increasing rapidly every day. Our surroundings demonstrate that more and more food and beverage items, particularly light snacks, are being sold. As a result, the company's chances of connecting with a potential customer are indirectly reduced as market competition in the F &B industry heats up. To solve this problem, MunchUp, which specializes in selling light snacks F &B, tries to fully shift its marketing strategy to utilize the latest technology. The technology that MunchUp uses is a website and mobile-based applications. This research aims to investigate the impact of website and mobile app usage on the selling margin of a business. The study was conducted by analyzing sales data from a sample of the companies that have implemented a website and mobile app for their sales process. The study results indicate that businesses with a website and mobile app have seen an increase in their selling margin compared to companies that do not have a website and mobile app. The study also found that features such as push notifications, loyalty programs, and personalized recommendations can help keep customers engaged and encourage repeat purchases. This research suggests that a well-designed and user-friendly website and mobile app can be a powerful tool for any business looking to boost its sales and increase its revenue.