Audience Behavior Analysis System Design for Outdoor Advertising based on Machine Vision

In recent years, machine vision technology has been continuously developed and gradually integrated with the advertising and media industry. This study applies machine vision technology to the outdoor advertising scene, with machine vision as the core system, using pedestrian recognition and facial recognition technology to analyze the audience’s response to outdoor advertising, helping advertisers improve the effectiveness and monitoring efficiency of their advertising campaigns. Simulation experiment results show that the machine vision-based outdoor advertising audience behavior analysis system proposed in this study has practical application value.