Application of Big Data Technology in the Process of Communication Transformation

In the competition between traditional and emerging media, the application of big data technology is the key to enhancing the competitiveness of traditional media. This article integrates big data technology into the dissemination process of traditional media, with the aim of keeping traditional and emerging media on par. It would be even better if it could surpass emerging media. By integrating big data technology into traditional media, the average level of interference has been reduced to 14.42%, and the extreme value has been reduced to 10.2%, which is not inferior to emerging media. The application of big data technology can enable traditional media to continue to survive and to some extent, achieve the transformation of traditional media dissemination.