Effectiveness of Digital Marketing to Protect Customer's Through Artificial Intelligence

The development of technology is inseparable from the development of digital marketing. Businesses gather precise real-time customer insights and an outstanding customer experience based on artificial intelligence technology and interaction with virtual assistants. The selected articles for the review were from English-language research papers and journals on digital marketing and artificial intelligence. This study's findings demonstrate that the digital market and technology are unquestionably essential components in fostering a market environment, and that technology is consistently altering its appearance. We can assert that AI will have a vast future application that will benefit not only the digital marketing industry but also other industries. As a result, we can say that technologies have effectively impacted the digital market by facilitating smoothness, cost-effectiveness, time savings, and other benefits. Businesses can better target their customers and create campaigns that are more effective and have higher conversion rates. Increased sales and customer satisfaction can be achieved through the use of AI's prediction efficiency by marketers, who can quickly and easily identify potential customers and their purchasing habits. The speed with which artificial intelligence is being implemented across industries will undoubtedly bring about a revolution in business practices.

I. Introduction

One of the 17 Sustainable Development Goals that the United Nations General Assembly adopted in 2015 is about “industry, innovation, and infrastructure.” SDG 9 aims to build resilient infrastructure, encourage sustainable industrialization, and encourage innovation. The “responsible consumption and production” goal of Sustainable Development Goal 12 (SDG 12 or Global Goal 12) aims to improve everyone's quality of life by ensuring resource efficiency, sustainable infrastructure, access to basic services, green and decent jobs, and good use of resources [1].