Digitalization Strategy through Gamification and Innovation Culture to Enhance Heavy Equipment Practitioner's Performance

The effects of gamification on education have been the subject of several research, but there haven't been many in-depth investigations into how gamification affects the productivity of heavy equipment practitioners in Indonesian coal mining organizations. In some literature it is stated that integrating gamification with big data analytics can improve performance, but what impact does this have on employee performance, especially heavy equipment practitioners in mining contractor companies, is one of the research questions in this study. Big data technologies are only one illustration of how Predictive maintenance, uses big data analytics as a decision-maker since it has three basic dimensions: variety, velocity, and volume. However, there are currently few studies that investigate the connection between employee performance and the gamification strategy used in big data analytics. The implementation of an innovation culture within the company is one way to create a conducive atmosphere for the integration of big data analytics and gamification techniques. Therefore, the goal of this study is to comprehend how innovation culture and gamification in big data analytics affect heavy equipment practitioners in Indonesian coal mining organizations. In this study, a simple random sampling approach was used to develop the sampling methodology based on the likelihood of selection. determining the number of samples using the Slovin principle. The sample consisted of 119 heavy equipment practitioners who were scattered throughout various regions of Indonesia. The examination, which examines both the outer and inner models, is conducted using the smartpls 3.2.9 program. Indicators of the instrument's reliability and validity, such as Cronbach's Alpha, Composite Reliability (Pc), Average Variance Extracted (Pvc), and Discriminant Validity, are evaluated on the outer model while keeping an eye on the inner model testing and outer loading. Gamification and Innovation Culture on Employee Performance are found to be significantly correlated with a T statistic of 9.128 for Innovation Culture and 2.515 for Gamification. The assessment's results show that gamification has a P-Value of 0.000 and innovation culture has a P-Value of 0.012. The test results reveal a significant relationship between gamification in big data analytics and innovation culture, which impacts the performance of heavy equipment practitioners. From the test, it was discovered that employee performance increased in direct proportion to the practitioners' level of gamification in big data analytics and innovation culture.