An Analysis Comparing Traditional and Digital Marketing (Advertising) using Chi Square test and Linear Regression model

In a market, two parties can come together to exchange products and services. The firms have adopted various techniques to push their product in the market; one of the recent techniques to sell their product by way of digital marketing. The advancement of technology has pushed individuals and communities to embrace digital technology and importance of online involvement has been elevated alongside that of conventional offline engagement, resulting in a marketing 4.0 combination of the two utilise it to keep track of and simplify their daily lives. This shift has paved the way for the incorporation of technological effects into company marketing strategies. The. Today's firms have recognised the importance of the digital environment in marketing to clients. This study's primary goal is to compare traditional marketing and digital marketing. It is compared using Statistical tools (i.e) Chi-square test and regression coefficients. This research focuses on how digital marketing is succeeding over traditional marketing. In this research we used both primary and secondary data.