Abstract:
Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A ...Show MoreMetadata
Abstract:
Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
University of North Carolina at Greensboro, Greensboro, NC, US
Nir Kshetri is a professor of management in the Bryan School of Business and Economics at the University of North Carolina at Greensboro. Contact him at nbkshetr@uncg.edu.
Nir Kshetri is a professor of management in the Bryan School of Business and Economics at the University of North Carolina at Greensboro. Contact him at nbkshetr@uncg.edu.View more
Jeffrey Voas is a cofounder of Cigital. He is an IEEE Fellow. Contact him at j.voas@ieee.org.
Jeffrey Voas is a cofounder of Cigital. He is an IEEE Fellow. Contact him at j.voas@ieee.org.View more
Contents University of North Carolina at Greensboro, Greensboro, NC, US
Nir Kshetri is a professor of management in the Bryan School of Business and Economics at the University of North Carolina at Greensboro. Contact him at nbkshetr@uncg.edu.
Nir Kshetri is a professor of management in the Bryan School of Business and Economics at the University of North Carolina at Greensboro. Contact him at nbkshetr@uncg.edu.View more
Jeffrey Voas is a cofounder of Cigital. He is an IEEE Fellow. Contact him at j.voas@ieee.org.
Jeffrey Voas is a cofounder of Cigital. He is an IEEE Fellow. Contact him at j.voas@ieee.org.View more
