Lessons from the past: What can be learned from ancient and modern rhetoric for a better RFP | IEEE Conference Publication | IEEE Xplore

Lessons from the past: What can be learned from ancient and modern rhetoric for a better RFP


Abstract:

Public, broader public, and private sector companies communicate their needs for products and services to vendors through a formal Request for Proposal (RFP), and vendors...Show More

Abstract:

Public, broader public, and private sector companies communicate their needs for products and services to vendors through a formal Request for Proposal (RFP), and vendors compete for the opportunity to meet these needs through a formal RFP response. In order to understand the best way to approach crafting an effective RFP response, this article reviews the rhetorical theories of a representative sample of ancient and modern Western rhetoricians (Aristotle, Cicero, Bitzer, Bakhtin, Toulmin, Perelman and Olbrechts-Tyteca, Bacon and Hobbes) and then identifies best practices that can be leveraged by technical communication professionals.
Date of Conference: 17-19 October 2011
Date Added to IEEE Xplore: 28 November 2011
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Conference Location: Cincinnati, OH, USA

References

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