JPEG-AR Standard Enabling Augmented Marketing

Everything has been digitized nowadays. We can take a photo and share it through social networks in digitized form, such as JPEG format. Augmented Reality (AR) is a view of real world mixed with virtual objects/world. This virtual object can also be some information composed of digitized objects. Due to the advent of software and hardware, AR applications are rapidly developed and distributed to many application domains, such as commerce, education, entertainment, gaming, etc. Despite of these efforts, AR market has not grown well due to the absence of standardized metadata, interface, and concepts. To solve these problems JPEG AR standardization has been started in 2012. In this paper, we propose an augmented marketing service scenario which is compliant with JPEG-AR standard.