Digital R & D of all-terrain vehicle styling design based on CATIA V5

A Digital Research and Development (DRD) of All-Terrain Vehicle (ATV) styling Design Based on CATIA V5 approach is addressed. The main purpose is to enhance New Product Development (NPD) process's efficiency in ATV design by integrating Three Dimensional Optical Scanning Technology and Parametric Digital Design Technology. Digital R & D Based on CATIA is presented, which consist of Reversed Engineering (RE) and Computer Aid Design (CAD), it makes All-Terrain Vehicle styling design more effective compared with existing design method. A case study of All Terrain Vehicle NPD is used to exam the new method. The proposed Digital R & D method has a positive impact on the future NPD of ATV.