I. Introduction
Mounting evidence of climate change and concerns about energy costs are motivating many state and local governments to explore policy options that can simultaneously reduce petroleum consumption and greenhouse gas (GHG) emissions. Within the United States (U.S.), transportation activity accounts for close to 30% of all GHG emissions and nearly 70% of all petroleum consumption [1]. Roughly 96% of all energy consumed within this sector in the U.S. comprises either gasoline or diesel [1]. Moreover, a well-established reliance on the private automobile for urban transportation has placed the U.S., and to a lesser extent Canada, in uniquely difficult positions to shift travel in ways that lower automotive dependence.