Can you intentionally design a product that is Cool? (keynote)

Summary form only given. What makes products cool? Can teams deliberately design for cool? What mysterious forces need to align in order to create the profoundly innovative products? To find out, we immersed ourselves in the experiences of everyday people as they used their coolest products. And we discovered there's really nothing magical about it. It's about joy and the underlying seven Cool Concepts - the core human motivations at the very heart of joy. The Cool Concepts create a framework for guiding design and analyzing products. The Cool Concepts also require us to change our current methods for user research and design for the next generation of users and platforms.