Digital Transformation Trends in the Automotive Industry

Integration of the Internet of Things (IoT) and Artificial Intelligence (AI) has led companies to develop new digital experience strategies within their automotive field. Connectivity between automotive devices is oriented to provide users with a more convenient experience. Data collection on these automotive devices allows for companies to provide better services. IoT connectivity will allow companies and consumers to provide “predictive maintenance” where sensors collect the necessary data and report issues to the company or the consumer. The fusion of AI, IoT, and Big Data will only continue to be more and more necessary for automotive companies that implement smart technologies within their products. There are some challenges with the digital transformation of the automobile industry. Due to the automotive industry changes, the business models in the industry are shifting to data‐driven business models. Product development in an intelligent enterprise addresses how to strike that crucial balance of constant innovation and efficiency.