13 VIRAL

The visitor counter quickly spun out of control. We realized that a large amount of our traffic was coming from YouTube: many people were filming themselves while playing Moral Machine and sharing their uncertainty at the dilemmas the site generated. Since the dilemmas change with each visitor (there are many millions of them, even though they are often variations on the same theme), each video is different. To this day, there are hundreds, perhaps thousands of these videos with more than twenty million collective views! One night, one of them attracted so many visitors to our site that our servers had a hard time keeping up: the YouTuber PewDiePie (maker of videos and comedy who had tens of millions of subscribers at the time) had just posted a video titled “AM I A GOOD PERSON?” showing himself responding to Moral Machine's questions.
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