Product Innovation: Impact on Corporate Transformation (2003-01-1436)

Outlined in this paper is an overview corporate case study in the influence and role of a streamlined product innovation process with respect to overall transformation of an automotive original equipment manufacturer (OEM) NVH interior system supplier. The role of technology as the enabler to product innovation is first addressed. The essential engineering technical infrastructure of successful innovation is then addressed with subsequent treatise of the key building blocks. The steps taken to incorporate an effective and efficient product innovation process into the corporation are outlined along with discussion of overall impact on the company.