Human Factors in Smart Data Pricing

This chapter discusses some of the basic principles and methodologies of human‐computer interaction (HCI) research. It provides a detailed overview of findings from previous HCI works that have studied user psychology in energy markets, home network management, and bandwidth pricing. The chapter explains how day‐ahead dynamic time‐dependent pricing (DDTDP) has the potential to account for the lessons learned from previous HCI research and meet the design goals of creating a “win‐win” for both consumers and operators. It talks about the perspectives of various stakeholders of the Internet ecosystem on the feasibility and promise of DDTDP. The system implementation and the graphical user interface (GUI) features are presented, followed by a discussion on the results from the trial using both HCI‐based qualitative findings and quantitative validation. The chapter concludes with a discussion on the results learned from this trial and past HCI works.