Starting Your Start-Up - Book 4: Pricing Strategies

This e-book series helps the reader understand all the basics of starting a start-up, quickly building an initial business plan, understanding and communicating the value proposition, creating an effective elevator pitch, positioning the product and company, and speaking to potential investors and customers in a way that maximizes chances for success. Book 4: Pricing Strategies tackles one of the most difficult tasks for an entrepreneur -- pricing the product properly. It helps you determine which time-tested pricing approach is best for you, shows how to validate pricing, and how to develop a long-term strategy. This book helps ensure that your pricing is not too high or too low, but will both satisfy customers, and help you meet your revenue goals.