On Replenishment Rules, Forecasting and the Bullwhip Effect in Supply Chains

On Replenishment Rules, Forecasting and the Bullwhip Effect in Supply Chains focuses on supply chain co-ordination. The bullwhip effect is used as the key example of supply chain inefficiency. The authors focus both on the managerial relevance of the bullwhip effect and the methodological issues making it essential reading for both managers and researchers.