A Novel O2O E-commerce Model based on Blockchain

In order to improve the effectiveness of the O2O e-commerce model, the paper presents a novel O2O e-commerce model based on block chain. This paper analyzes the mechanism of blockchain technology to solve the information asymmetry between multiple parties, and gives the O2O e-commerce platform architecture based on blockchain technology, and deeply explores the application of blockchain technology in O2O e-commerce field. The validity of the new method is verified by simulation.