Exploring Art in the Digital Era: Creating and Deploying an Immersive Virtual Gallery Experience

Art galleries play a vital role in preserving and promoting artistic heritage, but the current state of art galleries in Indonesia, particularly in attracting the younger generation, raises concerns. The general public, especially the younger generation, has shown the lack of interest in visiting art galleries, particularly in Indonesia. In light of these challenges, it becomes imperative to explore alternative approaches to engage the younger generation in the realm of art. Developing a virtual gallery platform that offers immersive and interactive experiences can help bridge the gap between the digital preferences of the younger generation and the traditional art world. By leveraging technology, this platform can provide a convenient and accessible medium for the younger generation to explore, appreciate, and interact with art, that can trigger their interest in the artistic heritage of Indonesia. This research explores the current state of art galleries in Indonesia and highlights the lack of interest among the younger generation in visiting physical art galleries. To counter this trend, a virtual gallery platform is developed to engage the younger generation and stimulate their interest in art. The platform offers an immersive experience, replicating the gallery environment virtually. Through software testing and initial user testing, the platform’s performance and usability are evaluated. The findings present the potential of this platform in revitalizing the younger generation’s interest in art. This web-based platform provides accessibility and convenience, allowing users to explore and appreciate art from anywhere.